Akhil Khanna an MBA with specialization in the field of Financial Management from the University of Sheffield (U.K.), wanted to make the financial world a little more accessible to the common man and his attempt led to the book 'Let's Talk About Money' (reviewed here).
Here is a brief e-interview that I conducted with him for the readers of Literary Sojourn.
1. What all led to the
writing of the book?
In the year 2007, I was handed over the
responsibility of managing the family portfolio of investments. I found that
most people belonging to the middle income group invested in some asset class
based on either recommendation of their friends and relatives or based on
advice of the experts in the media. Following this investment method, a large
no. of them lost a substantial portion of their savings after a period of few
years. This led me to research about the reasons why an investor should invest
in a particular asset class. My research led me to believe that a global
financial crisis was brewing, which was likely to affect almost every human
life on earth. I started writing articles on Global Financial Crisis in 2009
which were published on the net and were well received by the readers.
I realized that people can better manage their savings if they
understood money in a simplified manner without the fancy jargon thrown at
them. Moreover if the middle class of the society were shown the bigger
economic picture with logical reasoning, they would be in a position to take
judicious decisions as to the level of risk they would like to expose their
savings. The response to my articles gave me the confidence to write this book
which explains money management to a non finance person using illustrations
which they can relate to in their day to day lives. This book identifies and
evaluates various investment options and tries to logically link the effect of
the ongoing Global Financial Crises on these investments.
2. Do you think you have
been able to achieve what you wanted to through this book?
I think I have been able to achieve my
objective because I believe that if anyone older than a high school student
from any profession like lawyer, doctor, engineer etc takes out time to read
the book “Let’s Talk Money”, he/she will be able to manage the individual
savings in a better manner and enjoy a better standard of living in the long
run.
3. What do you think is
the major hurdle for a layman to understand the financial system?
There are two hurdles that prevent an investor
from understanding the financial system, one is procrastination and the other
is the belief that someone else out there in the world will make my life better
or is actually interested in making me rich. Every investor has to realize that
no one is more interested in your financial well being than you yourself and
for that you have to devote time and effort to understand money and the rules
of the game as they exist today and change from time to time.
4. How much expertise is
required in managing one's own money?
The only thing required to manage one’s money
is the intention and willingness to do so. The whole financial system is much
simpler than it is made out to be. We have to keep in mind that a normal
investor is not out to become a financial wizard but is looking for enough
information that helps one to broadly decide the level of risk one wants to
take with the savings. Such a call can only be taken when an individual knows
the level of risks associated with the different investment alternatives available.
Moreover an understanding of the overall economy is important because there is
no investment strategy that works at all times and it is necessary to change
investments in response to the changes in the financial environment.
5. What are the two
mantras that every individual should keep in mind with regard to money and its
management?
I agree with Will Smith’s quote that summarizes today’s thought process about money
“Too many people spend money they haven't
earned to buy things they don't want to impress people they don't like.”
The two mantas that can help an investor with regards to
investment is :
- Never put your money in anything that you do not understand. If you badly want to put your money in it, take out time and effort to understand it first.
- If it’s too good to be true, it probably is.
6. What next after 'Let's
Talk Money'? In the world of sequels, do you plan to write one too?
My main aim regarding “Lets Talk Money” was
to simplify the basics of investing and the explanation of the ongoing Global
Financial Crises to a normal investor as I believe that this unstable financial
environment is going to be with us for the foreseeable future. Moreover the
inherent weakness in the political systems and democracy prevalent today is
likely to ensure that this crisis gets much worse before it gets better. I have
tried to assign logical reasoning and highlight the key issues which led me to
my conclusions. The
sequel of “Lets Talk Money’ is only likely if there is a change in the
way the global central bankers and politicians tackle the ongoing crisis. Till
then all the likely outcomes that I can think of are already covered in this
book.
7. How easy/difficult was
it to get your book published? What were the challenges that you faced in the
whole process?
This is my first attempt to write a book. A new
author is rarely backed by established publishing houses. My manuscript was
turned away by a no. of publishing houses because it is a non fiction book and
not a topic of mass appeal. I am grateful to Times Group Books for the
confidence they placed in my manuscript and their willingness to publish it. I had made up my mind that in the
worst case scenario I would go ahead and publish the book on my own as my
intention to bring financial literacy to the middle class non financial
background was bigger than the profit or loss made in publishing the book.
nice work Vibha...well done!!
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